CategoryMarketing

Source: Les Binet: What is (not) effective in marketing today I gonna talk about what’s ineffective. I gonna talk about the mistakes and the myths and the things that don’t work. Believe me there’s lots of that in marketing. Lots of that in the advertising world. There is so much bullshit in what we do, we constantly tell ourselves little stories about how advertising works and...

Source: What Is Branding? 4 Minute Crash Course. What is branding? Let’s start with what branding isn’t. Because it’s not a lot of things people say it is. It’s not a logo. A logo is a very useful tool for business, but it’s not the brand. It’s a symbol for the brand. A brand is not a product. Some people talk about “this brand, buying this brand or that...

Source: Brand Management: Dropping The Stupid Stuff That Holds Back Australian Brands The Origin of Brand? Let’s start with brand heritage, it’s a cliche, but it’s a very important cliche. An interesting question, where does the word “brand” come from? It’s Viking. It’s Norse. Old Norse, ancient Norse. The word “brandr” means “to...

Source: Mark Ritson: Growth and the Peril in Purpose Podcast with World Federation of Advertisers (WFA). The optimum number of channels? 0.20.30.410.2120.2230.3340.3950.3960.3770.3480.4290.38100.42Number of channels and their combined effectiveness n = 4,855 Rows :: number of channels usedColumns :: effectiveness score “What it’s telling you is the more channels you add to a campaign...

Source: Think & Link: Mark Ritson How to start with a brand? [27:04] QUESTION: There are big brands, big budgets, I’m a startup or a marketer for a startup, who don’t have the access to those resources, certainly early in the lifetime, and they rely on building communities organically, rather than through paid media. Is there a different approach for startups you could share...

Source: 4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson The biggest mistakes marketers make nowadays [1:50] Yeah, I think there’s a few, Louis. I think the biggest one is the complete absence of strategy. And that perhaps is the one that I think is most haunting. Then lead to that is an obsession with new, completely irrelevant technology which gets in the way of a...

Transcript of Louis Grenier’s Everyone Hates Marketers podcast episode Source: Mark Ritson: How to Grow a Company from Nothing Themes Big brands have an 18x multiplier on each dollar they spend on brand buildingApplying principles learned from big brands, long and short, being already knownBig moment: finding out what no one else can do, differentiationBig moment: striking a deal with...