Sum it up for me
The Ego's encounter with the Self, or the greater personality, follows a distinct pattern: encounter, wounding, perseverance, and revelation. I'm going to talk about 4 examples of this theme: Jacob and the angel of Yahweh; Arjuna's encounter with Krishna; Paul's encounter with Christ; and Nietzsche's encounter with Zarathustra.
I’m going to be talking tonight about the need for a myth, because we know from the work of historians and anthropologists that in order for a human society to remain alive and soundly functioning it requires a central operative myth, which conveys a religious way of life to the individual members of that society. It’s generally recognized by thoughtful people that western society no longer has a...
Source: Edward Edinger The psyche in antiquity Introduction and recommended literature Let’s begin. Welcome to class number one of Course on Gnosticism and Early Christianity. As you’ve probably learned from the assignment sheets the chief texts that I recommend are: Remark: Edinger tells the author’s last name first and then the book title. “The Gnostic Religion” by...
I’m gonna talk about the symbolism of Christianity today and I want to begin by making some introductory remarks first of all concerning the psychological approach to the Bible in general and then secondly more specifically to the psychological approach to the Christian image.
Source: Edinger-The-Opus-of-Alchemy Introduction This particular talk was not offered first to Los Angeles, it was offered first to San Francisco when they said they would like to have me give a public lecture there, so I wrote back, said to Dr Yandal, who is in charge of arranging such programs that I’ve been working on this Emerald Tablet material, my libido was in it, and I thought...
Source: Les Binet: What is (not) effective in marketing today I gonna talk about what’s ineffective. I gonna talk about the mistakes and the myths and the things that don’t work. Believe me there’s lots of that in marketing. Lots of that in the advertising world. There is so much bullshit in what we do, we constantly tell ourselves little stories about how advertising works and...
Source: The Dirty Little Secret of Strategy — Open Lecture Introduction I’ve always learned and been teaching that strategy is about being different, bringing a different look to something. So what about bringing a different look or having a different look at strategy. What about trying to peel away the different layers of mystique in order to understand how is strategy really made...
Source: What Is Branding? 4 Minute Crash Course. What is branding? Let’s start with what branding isn’t. Because it’s not a lot of things people say it is. It’s not a logo. A logo is a very useful tool for business, but it’s not the brand. It’s a symbol for the brand. A brand is not a product. Some people talk about “this brand, buying this brand or that...
Source: Brand Management: Dropping The Stupid Stuff That Holds Back Australian Brands The Origin of Brand? Let’s start with brand heritage, it’s a cliche, but it’s a very important cliche. An interesting question, where does the word “brand” come from? It’s Viking. It’s Norse. Old Norse, ancient Norse. The word “brandr” means “to...
Source: Mark Ritson: Growth and the Peril in Purpose Podcast with World Federation of Advertisers (WFA). The optimum number of channels? 0.20.30.410.2120.2230.3340.3950.3960.3770.3480.4290.38100.42Number of channels and their combined effectiveness n = 4,855 Rows :: number of channels usedColumns :: effectiveness score “What it’s telling you is the more channels you add to a campaign...
Sum it up for me